Blogs & Articles

What if less isn't always more? Longer content gives brands an opportunity to engage with customers more deeply.

When most people think of country music, they picture Nashville, not Missoula. Sam Riddle sees it differently.

Marketers today are focused on Gen Z. But they risk missing out on a major cohort: Gen X, baby boomers, and older adults.

For the personal experience section of 34th Street Magazine, I tried decluttering and shared the results.

If the old customer journey was a straightforward path, today's is more like a game of chutes and ladders.

We reached out to marketing leaders to get their takes on what was coming in 2025. They all agreed: AI was changing the game.

Paid & Organic Social Media

Alongside colleagues, I wrote and edited copy for Wpromote's LinkedIn. Check out the case study above.

I worked with Wpromote's demand gen team to write this ad for an Instagram campaign.

I worked with Wpromote's demand gen team to write this ad for an Instagram campaign.

I worked with Wpromote's VP of Data Strategy & Analytics to write this white paper on 2024 data trends.

I worked with consumer strategy experts to create this guide to the most important trends in Q3 2024.

I worked with my team and Ascend2 to create this white paper based on proprietary survey data from a group of marketers.

I edited and proofread the manuscript of this short marketing-focused book alongside a team of collaborators.

I collaborated with Wpromote's Head of Paid Search to write this blog about how today's consumers search.

My team at Wpromote crafted a narrative around how the media landscape is changing today. I edited and proofread this copy.

Wpromote partnered with REEF to increase revenue and expand into new audiences with an innovative paid search strategy.

As part of an agency team, I worked with our client DVIRC to build a case study around their partnership with Coca Cola.