Portfolio

We reached out to marketing leaders to get their takes on what's coming in 2025. They all agreed: AI is changing the game.

2025 Marketing Predictions: Leaders Are Bullish on AI - Wpromote

Wpromote partnered with REEF to increase revenue and expand into new audiences with an innovative paid search strategy.

I edited and proofread the manuscript of this short marketing-focused book alongside a team of collaborators.

I worked with Wpromote's VP of Data Strategy & Analytics to write this white paper on 2024 data trends.

My team crafted a narrative around how the media landscape is changing today. I edited and proofread this copy.

Alongside colleagues, I write and edit copy for Wpromote's LinkedIn. Check out the case study above.

I worked with consumer strategy experts to create this guide to the most important trends in Q3.

When most people think of country music, they picture Nashville, not Missoula. Sam Riddle sees it differently.

I collaborated with Wpromote's Head of Paid Search to write this blog about how today's consumers search.

I worked with Wpromote's demand gen team to write this ad for an Instagram campaign.

As part of an agency team, I worked with our client DVIRC to build a case study around their partnership with Coca Cola.

I worked with my team and Ascend2 to create this white paper based on proprietary survey data from a group of marketers

If the old customer journey was a straightforward path, today's is more like a game of chutes and ladders.

Marketers today are focused on Gen Z. But they risk missing out on a major cohort: Gen X, baby boomers, and older adults.

What if less isn't always more? Longer content gives brands an opportunity to engage with customers more deeply.

For the personal experience section of 34th Street Magazine, I tried decluttering and shared the results.

Wpromote (2023—)	Senior Content Strategist
Slice Communications (2021-23)	Content Marketing Manager
Internships
Flathead Beacon (2019)	RealArts@Penn Intern
University of Pennsylvania Press (2018)	Marketing and Acquisitions Intern
34th Street Magazine (2018)	Staff Writer
Teacher's Institute of Philadelphia (2018)	Communications Intern
Almanac (2017-18)	Editorial Assistant

Master of Studies in English, University of Oxford	2020—21
BA in English, University of Pennsylvania	2016—20
Regents Diploma, Hamilton High School	2012-16
Certifications
Google SEO Fundamentals Certification, University of California, Davis	2023