LinkedIn Strategy - Wpromote
01 — Goals
Wpromote was looking to boost engagement and followers on LinkedIn, one of the company's top social media platforms for generating leads.
02 — Process
We knew posts performed best when they centered Wpromote's most important asset: its people. Our new strategy focused on pictures and stories about employees and sharing perspectives from our top thought leaders.
Sample Posts
@Wpromote: Wpromote’s 2024 Wrapped is in: This year was all about #growth, growth, and… growth. Here’s to more wins, more laughs, and more people learning how to spell our name in 2025!
@Wpromote: Did The Bear’s Carmy drop by the Wpromote offices?! Believe it or not, that’s our Associate Director of Paid Search Aaron Feldman, who got high marks in the Jeremy Allen White lookalike contest this past weekend. Now if only we could find a PBR and a Chicago dog–he’s earned it. 🐻
@Wpromote: With the DOJ pushing for #Google to sell #Chrome, the ad industry is bracing for change. Wpromote's VP of Earned & Owned Rachel Bucey Klein spoke to Adweek’s Lucinda Southern about how this move could spark competition, lower costs, and reshape digital advertising as we know it.
03 — Results
By adapting our strategy to prioritize fun, people-focused content, we exceeded our follower goals and saw a major increase in engagement.
80,000
LinkedIn Followers
+48%
LinkedIn Followers YoY
+5%
LinkedIn Engagement