What if less isn't always more? Longer content gives brands an opportunity to engage with customers more deeply.

Long-Form Content: The Secret to Better Audience Engagement - Wpromote

Alongside colleagues, I wrote and edited copy for Wpromote's LinkedIn. Check out the case study above.

LinkedIn Strategy - Wpromote

When most people think of country music, they picture Nashville, not Missoula. Sam Riddle sees it differently.

I worked with Wpromote's VP of Data Strategy & Analytics to write this white paper on 2024 data trends.

Wpromote partnered with REEF to increase revenue and expand into new audiences with an innovative paid search strategy.

I edited and proofread the manuscript of this short marketing-focused book alongside a team of collaborators.

Marketers today are focused on Gen Z. But they risk missing out on a major cohort: Gen X, baby boomers, and older adults.

For the personal experience section of 34th Street Magazine, I tried decluttering and shared the results.

I worked with consumer strategy experts to create this guide to the most important trends in Q3 2024.

I worked with my team and Ascend2 to create this white paper based on proprietary survey data from a group of marketers.

I worked with Wpromote's demand gen team to write this ad for an Instagram campaign.

As part of an agency team, I worked with our client DVIRC to build a case study around their partnership with Coca Cola.

I collaborated with Wpromote's Head of Paid Search to write this blog about how today's consumers search.

My team at Wpromote crafted a narrative around how the media landscape is changing today. I edited and proofread this copy.

If the old customer journey was a straightforward path, today's is more like a game of chutes and ladders.

We reached out to marketing leaders to get their takes on what was coming in 2025. They all agreed: AI was changing the game.